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auletta
Ken Auletta

Author and New Yorker writer

Anyone who is not asleep is unsettled by the speed and sweep of technological change, aware that with the force of a category 10 storm it upends our workplace, our institutions, leisure, culture, individual and communal behavior. To comprehend the awesome changes we have and will experience, the opportunities and the pitfalls, Nicco Mele’s “The End of Big” is a clear-eyed, compellingly written account bursting with vivid anecdotes and analysis. Instead of heading to the storm cellar, head to your bookstore and buy this provocative book.

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Amy C. Edmondson

Novartis Professor of Leadership and Management / Harvard Business School

Radical connectivity changes EVERYTHING, says Nicco Mele, and it’s hard to disagree. From how we shop to how we work to how we govern, the end of BIG means the end of top-down, centralized hierarchical control. What it will look like when we get there remains blurry, but we can be assured that it will be radically different from the past. This book is an engaging guide to the underlying forces that are eroding all that is BIG, and its many examples will pull you in to this sweeping story of change.

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Mitch Kapor

Founder / Lotus Development Corp.

The intense and direct way the Internet and smart mobile devices connect us and the planet challenges existing institutional arrangements everywhere we look. “The End of Big” presents a provocative analysis of a world on the cusp of disruptive change and asks if we have the vision and will to remake it along small-d democratic lines.

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Alex Castellanos

Political Consultant

In a short span of time, it’s become almost easy to take our gadgets and online activities for granted. But in The End of Big, forecaster Nicco Mele – one of the internet’s early masters – looks technology squarely in the eye and asks the hard questions: Exactly how powerful is our new-found connectivity, and what’s its effect on the media? On politics and government? On business? And on our culture? If you want to know what’s really going on, get this book – and see the future and your options with new eyes.

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Joe Trippi

Strategist, Speaker, Author of / The Revolution Will Not Be Televised

Is it news that we all now live in a constantly-connected brave new world? No. But what is news is that technology has become an accelerating force in its own right. Forewarned is forearmed: If you have a vested interest in any aspect of business, politics, or culture, you’ve got to get a copy of Nicco Mele’s new book – The End of Big – so you can actively manage the changes that are about to impact you the most.

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Stew Friedman

Practice Professor of Management / The Wharton School

Technology is redefining every aspect of existence – at work, at home, in the community, and in our private lives. Nicco Mele’s The End of Big will help you chart a path forward that fits with your values, your world.

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Jeffrey Seglin

Harvard Kennedy School, Syndicated Columnist

The End of Big is Nicco’s Credo – one every American should consider adopting. We can give birth to a new kind of culture with institutions to match that doesn’t cower at the technological advances but embraces that technology to bring us back to our communities so we can build a better future. For anyone who has ever felt overwhelmed by technology, take hold of this book. Now.

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Dorie Clark

Author of the forthcoming "Reinventing You: Define Your Brand, Imagine Your Future"

If you’d like to better understand the rapid societal changes that technology has wrought, The End of Big is an indispensable guide. Nicco Mele provides an erudite yet supremely accessible look at how politics, media, business, and almost every facet of modern life has been transformed by the digital revolution – and prepares readers to make better choices and become more informed citizens.

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Jeffrey F. Rayport

Digital Strategist, Investor, Author & Speaker

The job of a true guru is to show us the future: In The End of Big, Nicco Mele rightly argues that a now familiar tsunami of technology is changing our world in distinctly unfamiliar ways — with accelerating velocity. He also delineates a range of choices each one of us can make to reinvent business, politics, and culture for a better tomorrow, in light of his findings and insights. Read this cutting-edge book, understand your options, and start moving forward in new directions – for yourself, for your organization, and for the good of our collective future.

Popular Highlights

“Power is not about knowing how to use Twitter. It’s about grasping the thinking underneath the actual technology – the values, mindsets, worldviews, and arguments embedded in all those blinking gadgets and cool websites.”

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