Get Updates


Billboard Magazine Op-Ed: Why Brands, Bands and Everyone Else Need to Adapt to ‘Intimate’ Social Media

Billboard Magazine Logo

See the full article here: Billboard Magazine

Big brands are in danger of missing the social media train.  Technology is shifting the way consumers interact — with one another, with advertising, and with the brands they use. As individuals use social media to engage much more personally with others and with the causes they care most about, big brands must also make moves into uncharted territory and adapt their strategies to meet new and growing demand for personal, intimate and intentional connections.


USA Today Column: Bezos a false Messiah for old media

In his USA Today Op-Ed Column, Nicco explores the impacts of the recent sale of the Washington Post to Amazon Founder Jeff Bezos. What does this mean for the future of journalism? And how must newspapers adjust to the growing threat of digital media?

Read the full article here >>






Matt Lewis and the News: The End of Big

Nicco Mele joins Matt Lewis on The Daily Caller to discuss his new book The End of Big: How The Internet Made David the new Goliath. Mele discusses his work on the Dean Campaign and in journalism with Lewis:

As a technophile who served as webmaster of Howard Dean’s pioneering online campaign in 2004, you might expect Mele to be a tech utopian who would welcome any new technology with open arms. Instead, Mele is sounding the alarm about the destruction of old institutions. Granted, he believes that some old institutions deserve to die (“creative destruction”), but he also warns that “we can’t fetishize technology and say ‘to hell with our institutions’ without suffering terrible consequences.”  This, of course, is a conservative instinct. So what brought about this change? “I started to have children,” Mele explained to me during a recent conversation, “and watching what’s happening starts to raise some serious questions.”

Mele’s book isn’t just about political institutions. But considering the GOP is clearly in the midst of what is (at best) soul searching and reordering — or (at worst) a chaotic Whig-like implosion — Mele’s thoughts on the benefits of yesterday’s strong political parties (where bosses sorted things out in smoke-filled rooms) might ring especially true today:

“Although inarguably elitist, the parties (and the old-boy system that comprised them) made sure candidates for major office deserved to be leaders — that they possessed some essential mettle or fitness for office. Bad apples aside, most of the party rank and file evinced a strong sense of morality and social responsibility born of a class-based mentality — quite a shift from what we see today.”

Listen to the show here >>

Vermont Public Radio: Politics, Media And The Military In The Age Of Technology

Nicco Mele joins Bob Kinzel and Ric Cengeri on Vermont Edition to discuss his role as web master in the Howard Dean 2004 presidential campaign and his new book, The End of Big: How the Internet Makes David the New Goliath

He discusses how the growth of technology over the past decade is having an enormous impact on the world of politics, the gathering and distribution of news, the entertainment industry and the role of the military.

Also on the program, Congressman Peter Welch discusses the issues of data collection and surveillance activities by the National Security Agency.

Listen here >>

Tech4Dem Talk: Nicco Mele, The End of Big

In Nicco’s first public book talk in D.C., he discusses recently published work, The End of Big: How the Internet Makes David the New Goliath. 

In it, he explores the consequences of living in a socially-connected society, drawing upon his years of experience as an innovator in politics and technology.  He argues that “Radical connectivity—our breathtaking ability to send vast amounts of data instantly, constantly, and globally —is in the process of re-shaping our biggest institutions.”

Note: Skip to 15:00, where the talk begins!


American Thinker: Bottom-Up Government

Thomas Burke reflects on Nicco Mele’s book The End of Big: How the Internet Makes David the New Goliath and Ron Fournier’s piece on Mele’s book from the National Journal.

The system as designed would work fine, were it not for the massive, unwarranted modifications. It’s like a car adapter with a washing machine plugged in.

Modern American government has gone terribly wrong. The federal government, and many states, are outdated and anachronistic because they are indeed too big, and are ignoring the bottom-up, adaptable nature of the Constitution. The Founders knew the same thing Tim Berners-Lee and the other pioneers of the Internet knew: small, distributed nodes are a failsafe against all sorts of corruption. What must we do?

Read the full article >>

NIghtside – Nicco Mele In Studio

Nicco Mele, author of The End of Big: How The Internet Makes David The New Goliath, joins Dan Rea of WBZ Radio on NightSide. Mele talks with Rea about why he believes the internet and other modern technology has taken the power away from big corporations and government and given it to the little guy.

Listen to the show >>

HKS Library Virtual Book Tour “End of Big”

The Harvard Kennedy School features Nicco Mele’s new book The End of Big in a virtual book tour. Mele is an adjunct lecturer in public policy at the Harvard Kennedy School. The tour includes a video-introduction to The End of Big with Mele along with the publisher’s description of the book, and quotes reactions to the book.

 Check out the virtual book tour >>

The Rob Kall Bottom Up Radio Show: The End of Big

Nicco Mele discusses his background and his new book, The End of Big on The Rob Kall Bottom Up Radio Show. You can find the podcast on iTunes or listen to The Rob Kall Bottom Up Radio Show on WNJC 1360 AM.

Listen to the show here >>

Go Local, Big is History: An Interview with Nicco

Matthew Dowd, partner at boutique management consulting firm, Vianovo LP, sat down with Nicco Mele to discuss The End of Big, and how “the end of big” really affects politics, media, healthcare, universities, and business. Here’s a preview of their discussion:

What is your overall premise in “The End of Big”?  Can you convey what you mean by that?

The force and direction of all technology is towards empowering individuals.  That means pushing power out of institutions to individuals and that has dramatic ramifications.  Every chapter in the book looks at an institution where that’s happening: big news, big political parties, big entertainment, big universities, big armies, big manufacturing, big business.  It’s not just that the technology is pushing power to individuals; it’s also that a lot of these institutions have not done a very good job.  These institutions have failed, at the same time these technologies have come along, in giving people alternatives, so people are using these technologies to build alternatives.

Real the full interview >>

Popular Highlights

“Power is not about knowing how to use Twitter. It’s about grasping the thinking underneath the actual technology – the values, mindsets, worldviews, and arguments embedded in all those blinking gadgets and cool websites.”

Sign up for a Preview of the Book