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Billboard Magazine Op-Ed: Why Brands, Bands and Everyone Else Need to Adapt to ‘Intimate’ Social Media

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See full article here: Billboard Magazine

Big brands are in danger of missing the social media train.  Technology is shifting the way consumers interact — with one another, with advertising, and with the brands they use. As individuals use social media to engage much more personally with others and with the causes they care most about, big brands must also make moves into uncharted territory and adapt their strategies to meet new and growing demand for personal, intimate and intentional connections.

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“Power is not about knowing how to use Twitter. It’s about grasping the thinking underneath the actual technology – the values, mindsets, worldviews, and arguments embedded in all those blinking gadgets and cool websites.”

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